In 1986, Second House Products was established by Francois Youssef Rizk and was involved in packing all kinds of beans and sell it to the local market by the use of marketing representatives. Two year later, the business started to be expended until it reached every reached every region in Lebanon. Than, its starts exporting to France and then Europe and later on to the Middle East. This importing step, has allowed the establishment to expand its products line to include: spices, instant food, pickles, syrups, molasses, tahina…
SHP’s factory is located in Mazraat Yachouh industrial area E street - Maten- Lebanon.
A wide range of products, which meets quality standards, is produced under its roof.
All income raw materials are checked, sifted and tested twice: in the manufacture & in the Government Laboratory for official confirmation.
The factory includes warehouse for raw materials in the purpose of Just In Time Production plus another warehouse for finished products ready to be delivered by the form of shrinked pallets or loose.
A trading department also operates to handle: Purchasing, Accounting, Export formalities and Logistics. Furthermore, you can find an operational department to control all the activities in the manufacture.

Nowadays, Second House Products does both, building brand and selling at volume. A key part of this has been its own label, having one brand that can give a hundred of products seems a fine logical way. By establishing a manufacturer and a trading office to handle the production, logistics and purchasing, invoicing and delivering, Second House Products can export products all around the world from the Middle-East passing by Europe, USA, and Australia. The brand now has more than 300 items.

The advantage of this strategy is that an own labels:
*Self-promoting: once one product in the range is familiar to the consumer, they are likely to choose other products of the same brand. If a brand can gain consumer loyalty in terms of a specific product, it can give them for other products with the same name as well.
*Owning a brand also means there is no risk of uneven supply: SHP is not attached to one single supplier, so if there are financial problems, price fluctuations, or the product drops in quality, SHP is free to purchase from someone else.
*Another advantage is free pricing: When distributing a product you don't own a margin imposed. SHP in fact, has the flexibility to price its products as it sees fit. • Yet another upside of its own brand is that SHP is not tied to the saturated Lebanese market: Approximately, 70 to 80 percent of sales are outside Lebanon, in Middle-East, Africa, and Eastern Europe.

The factory is an important promoter for Private Label. In other words, Second House Products due to its depth experience in production over the years has enabled it to pack and assemble several categories of oriental products under different registered brand names.